Q:Why use a Business Reply postcard?

A: There are a number of reasons why sending a Business Reply postcard with Click2Mail makes good sense. Among them:

• It`s easy. Postcards are the easiest, least complex format to write and design, and with Click2Mail’s pre-configured Business Reply template, a quick postcard survey that includes a reply card can be designed in just a few minutes.
• It`s inexpensive. Send a Business Reply double postcard for as little as 48 cents-including printing and postage.
• It`s foolproof. A mail-back response card is about as simple as it gets and your recipient won’t have to worry about finding a stamp, no postage is necessary if mailed in the U.S..
• It`s immediate. Like all Click2Mail.com products, Business Reply postcards ordered by 8PM ET are mailed the next business day.

Q: When is the right occasion to mail a postcard?

A: Click2Mail postcards are ideal for sending a concise message that really stands out. Use them for:

• Sale announcements
• Special discount offers
• Appointment reminders
• Staying top-of-mind
• Promoting a new product
• Saying "Thank You"
• Celebrating a special occasion
• Reaching out to new prospects
• Building your brand
• Brief customer surveys
• Getting other contact information

Q: What’s the deal on postage? Will I pay double?

A: The postage you pay on a Business Reply postcard is the same as a single postcard. Click2Mail’s discounted First-Class postcard rate is still only 23 cents. On the reply half of the card, you are responsible for paying the return postage, but only if the recipient mails it back. Check with your Post Office for Business Reply rates and fees you will pay on the return cards.

Q: What can I put on the reply half of the card?

A: Per USPS rules, the reply half of your card can contain only response-related content. But, as with all Click2Mail products, you are free to design the card in any way you want, including text, graphics and photos.

Q: Do I still need a Business Reply permit from my local Post Office?

A: You will need to have a Business Reply permit to use Click2Mail Business Reply postcards. Typically, your permit is issued by the Post Office that will have to deliver the reply cards back to your address. You may be able to apply for a Business Rely permit on USPS.com. Check here using your ZIP Code.

Q: Can I personalize my postcard for each recipient?

A: Yes! At Click2Mail, we think personalized mail is smart marketing. Our Mailing Online Publisher allows you to easily personalize your postcard by using data from your mailing list-similar to "mail-merge." This allows you to integrate information such as a customer name, salutation, account number, balance due, appointment date, and so on.

Q: How does Click2Mail print and mail postcards so quickly and so inexpensively?

A: We use a network of strategically located high-quality printers to print, prep, and sort large volumes of mail. Our understanding of, and adherence to strict postal requirements allows your postcard to qualify for some of the best postage rates. You receive bulk rates with no minimum quantity and no setup fees.

Q: What does "full bleed" mean?

A: Bleed is a printing term that refers to printing that goes beyond the edge of crop marks indicating where paper should be trimmed. The bleed trim area compensates for paper, cutting and design inconsistencies. When you choose the full bleed option on a SpaceSaver or Jumbo postcard your card will be printed and trimmed to show color to the very edge-no white border. That can make for a more catching, dramatic postcard that really highlights your message. Learn more about the full bleed option.

Q: When will my postcard mail?

A: Place your postcard order before 8 p.m. (Eastern time) on a business day, including Saturday, and we will mail your postcards the next business day. If you place your order after 8 p.m., we`ll mail your postcards in 2 business days. Learn more about Click2Mail`s processing times.

Q: What about a mailing list?

A: Lists are easy to create or we make it easy for you to purchase one online at Lists.Click2Mail.com. Any list created in a word processing, spreadsheet, or database program and saved in the CSV, TAB, MDB, or XLS file formats is compatible with the Mailing Online system. For instructions, refer to the Mailing Online Knowledgebase or call us at 1-866-665-2787.

Q: What`s the difference between uncoated paper and glossy UV-coated paper?

A: The UV coating will give your postcards a smooth, glossy, protective finish, making the colors in your images really stand out and eliminating postal scuff marks. We limit UV coating to full color documents because black ink absorbs more of the UV coating than the white paper, which causes an uneven, unpleasant looking final product.

Q: Can I get some help?

A: Of course! There are three ways to get help: The Click2Mail Knowledgebase answers most general and how-to questions; a program-specific Help Menu is available after you sign into your account; and our experts are standing by at Monday-Friday, 9AM to 8PM Eastern Standard Time. For details, click the Help tab above.