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What is the difference between a brochure and a flyer?

Carly Brown posted this on Oct 11, 2016

There are four main differences between a flyer and brochure.

1. Orientation

Flyers are formatted in portrait orientation.  Brochures are formatted in landscape orientation.

2. Paper

Black and white flyers are printed on White 24# paper.  Full color flyers are printed on a high quality gloss paper.  Brochures are only available in full color, and they are printed on a premium 100# glossy paper.

3. Bleed

Flyers must maintain a 1/8"" margin on all 4 sides because they don't bleed to the edge of the page.  Brochures are a full bleed product.

4. Page Count

Flyers are 2 - 8 pages (the front and back of 1 - 4 sheets of paper).  Brochures are 2 pages (front and back of 1 sheet of paper).

For additional questions, please contact Click2Mail Customer Support at 866-666-2787 or [email protected]  Our hours of operation are Monday - Friday, 9 AM to 8 PM Eastern.

Categories: Brochures Flyers
 
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