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Smears

Carly Brown posted this on Oct 11, 2016

Occassionally a postcard will be returned to you with a smeared appearance.  Our printers use toner and not ink.  Toner is fused to the paper, so apparent smearing during the print process is extremely, extremely rare.  More often than not, what appears to be smearing on postcards is actually damage that occurs during the mailing process.  This damage typically (but not always) occurs on the return path - that is, when a piece is being returned to sender. 

The cards find themselves picked up by a belt on a USPS sorting machine, and the friction of that grabbing action heats the paper enough to rub the toner and coating.  That rub often has a smeared appearance.  

This type of damage occurs in two predictable locations on a postcard.  Several examples of this type of damage are below for your review.

If you have additional questions, please contact Click2Mail Customer Support at 866-665-2787 or [email protected]  Our hours of operation are Monday - Friday, 9 AM to 8 PM Eastern.

 

smears 1

smears 2

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