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A properly formatted postcard can make the difference between a hugely successful campaign and a complete flop. It's the difference between your message landing in eager hands or getting lost in the daily shuffle of 425 million pieces of mail processed by the U.S. Postal Service.

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A well-crafted postcard can be the key to getting the attention of busy prospects and customers. But isn’t it expensive to launch the kind of postcard direct mail campaign it would take to get results? This guide to postcard pricing might surprise you. In this article, we’ll demystify the world of postcard pricing, giving you the knowledge you need to make informed decisions about your direct mail campaigns. You’ll discover the key factors that influence costs, learn how to balance your budget with impact, and estimate how much your campaign might cost. Factors Influencing Postcard Campaign Costs When it comes to determining the cost of your postcard campaign, several key factors come into play: By carefully considering each of these factors, you can craft a postcard campaign that meets your marketing goals […]

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There’s no denying it: the digital marketing world is saturated. That’s what makes direct mail such a great alternative: you put your message physically in the hands of your audience and cut through the digital noise. That’s the good news for today’s businesses. The great news is that direct mail is more affordable than ever. If you’re thinking of launching a direct mail campaign, price is one of the first things on your mind. This guide will break down the components of direct mail pricing, delve into key influencing factors, and uncover hidden elements that can impact your budget. Basic Components of Direct Mail Pricing When it comes to direct mail, two primary factors form the foundation of pricing: postage and production costs. Understanding these elements is crucial for anyone looking to […]

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