Click2mail

In the modern business world, finding new ways to make your direct mail campaigns more effective while saving time and money is not just important – it’s a must if you want to maintain a competitive edge. But it’s easier said than done. The good news is that technology today provides new tools for businesses who want to take advantage of the power of direct mail marketing without dealing with the high costs and headaches. Integrating your Customer Relationship Management (CRM) system with your direct mail efforts can do just that. This article will explore the latest trends in CRM and direct mail integration, showing you how automation can streamline your processes, make your campaigns more targeted, and ultimately help your business thrive. Trend #1: Industry-Specific CRMs Industry-specific CRMs are specially designed […]

The post CRM and Direct Mail Integration: Emerging Trends and How Businesses Can Take Advantage appeared first on Click2Mail Blog.

In this article, we'll explore various strategies to optimize the timing of your direct mail efforts. You'll learn how to leverage event-based direct mail, integrate your CRM system to automate timely deliveries, and measure the effectiveness of your campaigns. Let’s get started.

The post How to Optimize Direct Mail Campaign Timing appeared first on Click2Mail Blog.

Variable data printing (VDP) is a digital printing technique that personalizes each piece of a print run uniquely. This method can revolutionize a business's marketing by allowing each printed piece to speak directly to the recipient, potentially increasing engagement and response rates significantly.

The post What Is Variable Data Printing (VDP) and How Can It Help Your Business? appeared first on Click2Mail Blog.