Q: Why a
There are many reasons why sending a brochure self-mailer with Click2Mail
makes good sense. Among them:
- It’s immediate.
Like all Click2Mail.com products, brochures ordered by 8PM ET are mailed
the next business day.
- It’s obvious.
There's no envelope! Strategically design your brochure to display eye-catching images and headlines
to grab attention right at the mailbox.
- It’s effective. A well-designed brochure with a compelling message
can move people to action.
Q: When is the right occasion
to mail a brochure?
Click2Mail brochures are ideal for standing out and communicating
your message in detail. Use them for:
- Explaining a new product or service
- Introducing yourself and your company
- Following up with sales leads
- Staying top-of-mind
- Event announcements & registration
- Celebrating a special occasion
- Reaching out to new prospects
- Building your brand
Q: How should I choose between
a letter in an envelope and a self mailer?
A: Products that contain
envelopes are more appropriate for complicated offers or offers for
personal products, such as incontinence products. Anything asking for
long-term commitment or containing emotional content also does well
in an envelope. Self-mailers are great for traffic building or
lead generation. They are also appropriate if you are sending mail pieces
to people who work in "stand-up" industries, such as nurses
or production managers.
Q: Can I personalize
my brochure for each recipient?
A: Yes! At Click2Mail,
we believe that personalized mail is smart marketing. Our Mailing
Online Publisher allows you to easily personalize your brochure by using
data from your mailing list – similar to “mail-merge.” This allows
you to integrate information such as a customer name, salutation, account
number, balance due, appointment date, and so on.
Q: How does Click2Mail print
and mail brochures so quickly and so inexpensively?
We use a network of strategically located high-quality printers to print,
prep, and sort large volumes of mail. Our understanding of and adherence
to strict postal requirements allows your brochure to qualify for some
of the best postage rates. You receive bulk rates with no minimum quantity
and no setup fees.
Q: When will my brochure mail?
A: If you have chosen the "Next Day" or "3 Day" option in Mailing Online Pro, place your brochure order before 8 p.m. Eastern Time, and we will mail your brochures the next business day or in 3 business days, depending on the option chosen. If you place your order after 8 p.m., allow 1 more business day. Our "Select a Mailing Week" option allows you to choose the week (up to 12 weeks away), during which your order will be printed and mailed.
See production and mailing schedule.
Q: What does
"full bleed" mean?
A: Bleed is a printing
term that refers to printing that goes beyond the edge of crop marks
indicating where paper should be trimmed. The bleed trim area compensates
for paper, cutting and design inconsistencies. When you create or upload a color brochure with Click2Mail.com, your brochure will be printed and trimmed to show color to the very edge--no white border. That can make for a more catching, dramatic brochure that really
highlights your message. Learn more about full bleed.
Q: What about a
A: Lists are easy to create
or we make it easy for you to purchase one online at Lists.Click2Mail.com.
Any list created in a word processing, spreadsheet, or database program and saved in CSV, XLS, XLSX, or TXT file formats is compatible with the Mailing Online Pro system. Delimited files can use comma, pipe, semicolon, or tab delimiters. For instructions, refer to the Click2Mail Knowledge Base or call us at 1-866-665-2787.
Q: Can I get some help?
Of course! There are three ways to get help: The Click2Mail Knowledge Base answers most general and how-to questions; a program-specific Help Menu is available after you sign into your account; and our experts are standing by at 1-866-665-2787 Monday-Friday, 9AM to 8PM Eastern Standard Time. For details, click the Help tab above.