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October 08, 2015

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Inside Click2Mail

Click2Mail Webinar Schedule 2015

Click2Mail Webinar Schedule 2015 We broadcast our webinars using Google Hangouts On Air. These short presentations are live broadcast scheduled at the end of the month and then posted to our YouTube Channel to review at your convenience. Or schedule a one-on-one presentation for your company by contacting Customer Service Support…READ MORE

Inside Click2Mail

Why Mail in October? Why Mail this Month?

Holidays that Hit Many Target Audiences: From Kids and Sports Fans to Business Professionals   Beginning of the Fourth Quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. October marks the beginning of the fourth quarter - a good time to send that regular mailer (if…READ MORE

Inside Click2Mail

Getting Personal With Direct Mail

Gone are the days of the printing press that required plates to be created for each and every item printed. That process, while revolutionary in its day, made it nearly impossible and very expensive to use variable data. Today, thanks to advances in…READ MORE

Inside Click2Mail

12 Steps to a Successful Direct Mail Campaign – Step 3: Build (and Maintain) a Good List

Step 3 on the 12-step path to a successful direct mail campaign is to build (and maintain) a good list.  Of all the pieces of a direct mail campaign, your list is the single most important.  Having a well-built, well-managed list can dramatically reduce costs and boost the effectiveness of…READ MORE

Inside Click2Mail

Why Mail This Month? Why Mail September?

School is back in session, autumn is in the air, and the madness of summer is drawing to a close. September quietly signifies the beginning of the holiday season. September  tends be a time to strategize, plan, and lay down the groundwork for the work that will be done the…READ MORE

Inside Click2Mail

12 Steps to a Successful Direct Mail Campaign - Step 2: Craft the offer

Michael: Within an hour, he had a signed release for a certified check of $1000. Kay Adams: How did he do that? Michael: My father made him an offer he couldn’t refuse.When creating your direct mail marketing campaign, you clearly can’t make a Godfather-style offer that can’t be…READ MORE

Inside Click2Mail

Why Mail in August? Why Mail this Month?

The dog days of summer are upon us! This month may seem especially long to your customers without any national holidays to break up the heat. But, August is a great time to squeeze in as much summer fun as possible before the kids head back to school. So, we’ve come…READ MORE

Inside Click2Mail

3 Reasons Why Direct Mail Still Matters

  Despite the seemingly constant barrage of digital marketing, direct mail continues to be highly relevant and effective way to reach your target audience. While many companies have stepped away from traditional direct mail efforts to bring in the new, tech-savvy marketing channels; successful…READ MORE

Inside Click2Mail

12 Steps to a Successful Direct Mail Campaign - Step 1: Make a Plan

They say that "success favors the prepared."  It's wise advice, and it's the reason that Click2Mail has decided to share with you our 12 Steps to a Successful Direct Mail Campaign.  In this and the 11 monthly newsletters that follow, we'll outline the steps that lead to a successful (results-generating,…READ MORE

Inside Click2Mail

Why Mail in July? Why Mail this Month?

Why Mail in July? Fireworks, Friends, and Mid-Year Reviews Summer is in full swing now, as are the backyard barbeques and neighborhood block parties. It's also, too soon perhaps, the beginning of the second half of the year. From helping your customers and prospects celebrate America's independence to helping them…READ MORE