Marketing For National Events and Holidays

As a marketer one of your first priorities is to engage your audience. In order to engage them, you must reach them on a personal, emotional level. For example, we all remember commercials that are awe-inspiring – the Super Bowl Budweiser commercials, commercials about soldiers coming home from war, commercials…READ MORE

Click2Mail Webinar Schedule 2014

Click2Mail Webinar Schedule 2014 These short online presentations are hosted live over the Internet and registered customers can request a copy at any time by sending an email to support@click2mail.com.   Introduction to Click2Mail Learn the basics of creating direct mail, newsletters and professional-looking correspondence with Click2Mail's turn-key…READ MORE

Why Mail This Month – For Lawyers & Legal Mail

As a legal professional, you count on mail for many different things, from advertising your practice to sending important documents. For both, it’s important to have someone you trust to get your document where it needs to go – safely, on time, and with as little hassle as possible. We…READ MORE

Mailing List Management

Just as you deep clean your home, organize your junk drawers, and look over your budget, the beginning of the year is the perfect time for mailing list maintenance. That’s what Sharon was thinking when she came to us a few weeks ago, very concerned that she kept getting mail…READ MORE

Your Brain on Mail: Print Trends 2014

    We are living in a digital world, where if you give a four year-old your smart phone with no instructions or supervision, they’ll be beating your highest score on Candy Crush (and maybe sending a text or two) within minutes. But even in our digital world, print is…READ MORE

Think You Know What Works Best? Think Again, Maybe

  Pop quiz: Which is better, a neatly designed postcard with plenty of whitespace, concise text, and easy-to-read font, or a postcard with lots of graphics, complicated vocabulary, and hard-to-read font? If you guessed the neat and easy-to-read postcard, you’re in good company; that’s what most people guess. But you’re…READ MORE

Why Mail This Month for Healthcare Professionals

      We have a number of healthcare industry customers who use Click2Mail for a range of uses – from direct mail marketing to get new clients to appointment reminds for existing clients, and everything in between. Here, read about some of the specific ways other healthcare professionals have…READ MORE

Nonprofit Mailing Q & A

  At many nonprofits, each employee wears multiple hats; often, the person in charge of marketing is in charge of other activities as well. So direct mail marketing can feel particularly challenging, especially given the very tight budgets that most nonprofits work within. At Click2Mail, we’re here to…READ MORE

Postage Rates Are Up, But We Still Save You Money!

The USPS rate increases are going to affect everyone, including us. But they won’t change the fact that we provide you with great mail discounts that save you money. Big or small, simple or complex, no matter what your mailing needs are, we make mail affordable, easy, and effective.  …READ MORE

Selling Through Direct Mail Marketing - Step 7

If your direct mail campaigns are already generating good success, why make any changes? It’s important to stay on top of the results of your direct mail marketing because things are always changing. The market changes. Your list changes. Your products and services change. The needs, desires, and demographics…READ MORE