Direct Mail Marketing: Does it Still Work in 2018?

There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. One of those offline tactics is direct mail: sending…READ MORE

Planting a Seed for Tomorrow

Did you pledge to grow your business in 2018? Are you looking for a list of prospects to turn into new customers?    But wait, how many emails did you get yesterday? The average person gets about 88 emails a day--or more if you combine work and personal email. That…READ MORE

MailTech Innovations: Save You Time

2017 was our most exciting year ever for product and service introductions! In case you missed them, here's a recap of all the new things you can now do with Click2Mail.   Mailing Directly from Your Business Software With these new integrations and add-ons, you can compose your mailpiece,…READ MORE

What Makes a Good Mailing List?

In this blog, we’ll explore three ways to measurably increase your success rate for your next direct mail campaign. Managing the mailing list process includes deciding who to mail, who not to mail and how the postal service needs you to present the mailing address.   A good list is…READ MORE

7 Habits of the Highly Frugal Marketer

One of the most successful books of the last three decades is The 7 Habits of Highly Effective People by Steven Covey. What makes it so great is that its principles work for anything you want to succeed in. Let's see how they apply to marketing on a tight budget.    …READ MORE

The Story of Click2Mail

In 1970, when Click2Mail’s founder and CEO, Lee Garvey, was 18 years old and fresh out of high school, he started his postal career as a letter carrier. As Mr. Garvey will tell you himself, he soon came to embrace the concept of postal mail as a universal communications system.…READ MORE

How This Attorney Makes a 275% Rate of Return on a Plain Direct Mail Letter

Nashville-based lawyer Dan Beasley started his own side business three years ago and has over 1,000 customers today.   His side gig, or “labor of love”, is extraordinarily targeted at a niche he’s deeply familiar with: lawyers.   Like the genesis of most businesses, Beasley saw a problem with CLE,…READ MORE

10 House Rules for Creative Coworkers

Our founder and Chief Mail Nerd spent 29 years in the U.S. Postal Service. Having struck out on his own to start Click2Mail in 2003, Lee Garvey has operated his company successfully for 14 years with these 10 house rules.   Leading a team of remote creative coworkers…READ MORE

Getting Personal With Direct Mail

Gone are the days of the printing press that required plates to be created for each and every item printed. That process, while revolutionary in its day, made it nearly impossible and very expensive to use variable data. Today, thanks to advances in…READ MORE

Focus on Postcards: Part Two

In the second of our four-part series, we'll talk about designing your postcard for maximum impact.   Don't overcrowd. Too much information crammed into a too small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format,…READ MORE