Postcards: How Much Is Too Much?

In this four-part series, we'll look at various aspects of marketers' and consumers' favorite format, and how to do it without overdoing it. For Part 1, let's review the top reasons why postcards are great for just about every type of communication between a business and…READ MORE

Click2Mail Webinar Schedule 2016

Click2Mail Webinar Schedule 2016 These short presentations are live broadcast and scheduled at the end of the month.  They are available on the Click2Mail YouTube Channel to review at your convenience, too. Or schedule a one-on-one presentation for your company by contacting Customer Service Support at [email protected]   …READ MORE

Why Mail this Month? Why Mail in September?

Children are more accessible to marketers than ever, thanks to their increased participation in technology, entertainment and popular culture in general ... not to mention their growing influence on their parents' purchase decisions. Although kids today are more media savvy than previous generations, there are still concerns about their inexperience…READ MORE

Comparing Email to Direct Mail: Who Wins?

The fact is, familiarity has bred contempt among consumers. With such massive quantities of emails coming in every day, they now perceive it as having the lowest value of any communication channel.     Let's look at the comparison made by one large consumer survey*:   • Email gets 0.12%…READ MORE

Click2Mail Tips & Tricks: How to Schedule a Job

    One of our top frequently asked questions has to be: Can I schedule a job to mail on a specific date in the future? The answer is, yes you can! Here's how.   1. Complete your order. 2. Once the job is in the shopping cart, click…READ MORE

Why Mail this Month? Why Mail in August?

  Summer is winding down and you're probably already thinking about your marketing plans for the busy season ahead. But that's no reason to let your business slip out of sight ... especially when there are some juicy opportunities to generate sales this month.   Simplify Your Life Week, August…READ MORE

Accomplish More with Email-to-Mail

We’re excited to introduce you to our newest Email-to-Mail enhancements — making mail even easier.  Use your email application to send printed copies of digital documents via US Mail email attachments, automatically printed and mailed the next business day, through the US Postal Service, for just pennies more…READ MORE

Using Mail to Reach Decision Makers: Why It Still Works

In spite of the tsunami of digital communications that has inundated the world over the past couple of decades, business-to-business marketers continue to give direct mail the single largest chunk of their budget, according to a Pitney Bowes survey. Over half of the same survey respondents said that direct mail…READ MORE

Why Mail this Month? Why Mail in July?

'Tis the season ... to think about the holidays! Smart marketers start preparing now, so they'll be positioned to take maximum advantage of the biggest profit-making time of the year.   Stay top of mind with your customers. You want your business to be a familiar face among the multitude…READ MORE

Getting Over the Sales Slump with Direct Marketing

If your sales are in the doldrums, chances are it's because your marketing is, too. Tactics that were initially successful are now just giving your target customers the familiarity that breeds contempt (or at best, boredom).   It's time to shake things up! Generate a surge in customer attention —…READ MORE