Click2mail

By Lee Garvey Most direct mail campaigns get one shot at the recipient’s attention — the moment the piece comes out of the mailbox. Informed Delivery gives you a second shot before that even happens, delivered directly to their inbox the same morning their mail is sorted. For mailers who are already paying to print and send a physical piece, that bonus digital impression costs nothing extra to add. It’s one of the most underused advantages in direct mail today. Informed Delivery is a free USPS program that sends subscribers a daily email preview showing grayscale scans of incoming letter mail. For marketers, it’s a channel-within-a-channel: your physical piece is already in the mail, and Informed Delivery lets you attach a full-color clickable image to that notification — a “ride-along” that appears […]

By Lee Garvey The reply envelope is the most underrated piece of any direct mail campaign. You can write compelling copy, nail the offer, and design a beautiful mailer — and then lose a response because the person didn’t want to find a stamp. Getting the recipient to act is the whole point. Making that action as easy as possible is how you actually convert intent into response. Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) are the two main ways to handle pre-paid return postage in direct mail — and they work very differently. Choosing between them isn’t complicated once you understand the mechanics, but the wrong choice can cost you more than you’d expect. From your desk — in minutes Launch 500 postcards / flyers / letters in ~5 […]

By Lee Garvey EDDM asks one deceptively simple question: is your customer anyone who lives near you? For a lot of businesses, the honest answer is yes. A pizza shop, a new real estate listing, a boutique’s seasonal sale — none of these require a carefully segmented list of names and demographics. They just need to land in front of people who live within a few miles. That’s exactly what Every Door Direct Mail was built to do. The program eliminates the cost of acquiring a mailing list by letting you select postal carrier routes instead of individual addresses. But “anyone nearby” still leaves a lot of room for strategic thinking. The businesses that get the most out of EDDM are the ones who know which offers, which formats, and which moments […]