Sneak Peek: What’s Ahead for 2020

Here's our round-up of the new trends and technologies — in the direct mail industry and at Click2Mail — that will be making waves this year.   Direct Mail + Digital = A Happy Marketing Marriage Statistics show that the trend to omnichannel promotions is still gaining strength. In…READ MORE

Why Did My Mailer Get Returned?

Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses.       What Is a Postal Approved Addressee Designator? When you're not addressing your recipient by name on your Marketing Mail (Standard Mail), use one of these designators…READ MORE

Why Good Addressing Matters

We can say it in one word: money. Mailpieces that never reach their intended recipient return zero on your investment of printing and postage costs.       People Move — a Lot The statistics tell the story: •    36.8 million address changes were processed by the USPS in…READ MORE

10 Ways to Punch Up Postcard Profits

Cost effective and inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment.   1. Update your mailing list. When was the last time you weeded out money-wasting duplicate or dud addresses? How well does that list you bought or rented…READ MORE

Lee Garvey Honored With the “Top 50 Tech Leaders”

Lee Garvey is an experienced business leader and Internet entrepreneur. He is the founder and CEO of Click2Mail, a company that develops and operates SaaS mail-room services and marketing solutions for small and medium scale businesses. Lee founded Click2Mail in 2003, pioneering the introduction of SaaS in the postal industry.…READ MORE

Why Your Direct Mail Needs a Response Device

Enticing recipients to read your message is only the first step. Profitability lies in what comes next: getting those readers to take action and become customers.   The single most important element of your direct mail marketing piece is the request for a response. Here's where you tell…READ MORE

Top Tips for Direct Mail Fundraising

If your nonprofit has been disappointed with the results of telephone or digital campaigns, add direct mail to the mix and watch donations soar.   A multi-channel approach that includes well-integrated direct mail, email and website yields a 28% higher conversion rate than digital alone, according toREAD MORE

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

ARLINGTON, Va., May 6, 2019 -- Today at the 2019 National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet…READ MORE

4 Reasons Why Your Small Business Needs Direct Mail Marketing

As a small fish in a big, competitive pond, you need proven strategies for growing your customer base and keeping existing customers coming back for more.   That's where direct mail comes in — again. Small businesses are now realizing that, while digital media may be inexpensive, it's yet another…READ MORE

Marketing Trends for 2019 That Direct Mailers Can Cash In On

Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.     The Personal Touch With marketing "noise" at…READ MORE