Principles to Activate Your Audience

5 Psychological Marketing Principles to Engage Customers While every buyer is unique, there are certain principles about human behavior that marketers should know. Implementing these principles in their direct mail and digital marketing strategies has helped countless marketers sell more products.   Ross Kimbarovsky, founder and CEO…READ MORE

Winning the Vote with Political Campaign Mail

For adding credibility, persuasiveness and promoting decision-making, direct mail is a real winner. And, as the political season revs up, Every Door Direct Mail (EDDM) for Political Campaign Mail (PCM) is an option you should consider for your candidate, party and ballot initiative.   The good news is Click2Mail…READ MORE

Thank You Cards Brew Up Sales for COVID-19 Closed Business

Spencer Devon Brewing thanked customers for ordering delivery during the stay-at-home mandate, and was rewarded with repeat orders.    A popular craft brewery in Fredericksburg, Virginia, Spencer Devon Brewing was facing a bleak financial outlook after being forced to close down for the COVID-19 pandemic. How could they…READ MORE

USPS Updates on COVID-19 and Service Alerts

The United States Postal Service has a dedicated COVID-19 Command Response leadership team that is focusing on employee, operational, business, and customer continuity during this unprecedented epidemic.     We continue to follow the strategies and measures recommended by the Centers for Disease Control and Prevention (CDC) and public health…READ MORE

Important COVID-19 Update from Click2Mail

At Click2Mail our goal is to help you stay connected through postal mail, no matter where you may be working. On your behalf we are closely monitoring developments with respect to COVID-19 pandemic and its impact on the timely dispatch and delivery of postal mail.      Note that…READ MORE

Sized Up: Designing Your Large Format EDDM for Success

Your Large Format EDDM (Every Door Direct Mail) mailpiece is hard to miss in the mailbox — but great design can make it even more powerful.       You've Got Space — Use It! Every inch of mailer surface you leave blank is an opportunity wasted to promote your…READ MORE

Sneak Peek: What’s Ahead for 2020

Here's our round-up of the new trends and technologies — in the direct mail industry and at Click2Mail — that will be making waves this year.   Direct Mail + Digital = A Happy Marketing Marriage Statistics show that the trend to omnichannel promotions is still gaining strength. In…READ MORE

Why Did My Mailer Get Returned?

Another reason your mailpiece may not reach its destination is an unrecognized addressee designator on "occupant" or "resident" type addresses.       What Is a Postal Approved Addressee Designator? When you're not addressing your recipient by name on your Marketing Mail (Standard Mail), use one of these designators…READ MORE

Why Good Addressing Matters

We can say it in one word: money. Mailpieces that never reach their intended recipient return zero on your investment of printing and postage costs.       People Move — a Lot The statistics tell the story: •    36.8 million address changes were processed by the USPS in…READ MORE

10 Ways to Punch Up Postcard Profits

Cost effective and inexpensive yet highly effective, postcards can be a marketing goldmine. Here's how to boost their return on investment.   1. Update your mailing list. When was the last time you weeded out money-wasting duplicate or dud addresses? How well does that list you bought or rented…READ MORE