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Imagine discovering that your patients’ confidential health information has been compromised because of an improperly handled mailing. The consequences? Devastating fines, damaged reputation, and broken patient trust. That’s why any organization that handles health information needs HIPAA-compliant printing and mailing services. HIPAA stands for the Health Insurance Portability and Accountability Act, a federal law passed in 1996 that creates national standards for protecting sensitive patient health information. The law prevents private health information from being disclosed without patient consent or knowledge, while ensuring healthcare providers can still share necessary information. “The HIPAA rules are built around making sure your health information doesn’t get used outside of what it needs to be used for,” explains Lee Garvey, founder and CEO of Click2Mail. “If any kind of doctor is doing a mailing and it […]

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In a world of cluttered inboxes and ad-blocked browsers, one surprising lead generation channel is making a comeback: direct mail. While your competitors battle for attention in the digital sphere, innovative B2B companies are discovering that a well-crafted piece of physical mail can cut through the noise and land directly on decision-makers’ desks. But forget everything you know about traditional business mailers. Today’s most successful B2B direct mail campaigns are laser-focused and surprisingly creative. From solar companies targeting vast commercial rooftops to ATM providers solving unique industry challenges, the possibilities for targeted direct mail are endless. So let’s get into some B2B direct mail ideas — you may find a few that will inspire your next winning campaign! The Basics of B2B Direct Mail Success Before diving into creative campaign ideas, let’s […]

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In real estate, a single “Just Sold” postcard can generate tens of thousands of dollars in commission revenue – if it contains the right message, that is. Smart agents know these postcards aren’t just about bragging rights; they’re about turning one successful sale into a pipeline of future listings. The difference between a postcard that gets results and one that lands in the recycling bin often comes down to just a few key elements in your copy. From highlighting the perfect selling points (like that above-asking price or 48-hour sale) to crafting neighborhood-specific messaging that resonates with local homeowners, this guide will show you exactly how to write “Just Sold” postcards that generate consistent leads. Whether you’re looking to dominate a specific neighborhood or expand into new territories, you’ll discover field-tested strategies […]

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