Being part of the Click2Mail team for 18 years means I’ve observed the absolute delight people experience when sharing personal news via the mail. I’ve always especially appreciated the simple, sincere joy our clients feel sending birth announcements. For new parents, it’s a heartfelt way to formally introduce their little one to family and friends, strengthening bonds with those who eagerly share in their excitement and overwhelming happiness. Receiving these announcements allows loved ones to feel included in a significant life event, prompting well wishes and fostering a sense of community around the growing family. These small, but impactful pieces of paper become tangible reminders of a special milestone, cherished by both sender and receiver. In fact, I have several birth announcements that have been hanging around on my fridge for years. […]

The post Baa-by Announcements: A Goat Landscaping Business Gets Creative – Part 1 of 2 appeared first on Click2Mail Blog.

The postal landscape is shifting. As the United States Postal Service implements its 2025 operational changes, businesses that rely on direct mail must adapt to new delivery timelines and logistical challenges. Yesterday’s delivery expectations no longer apply to tomorrow’s campaigns, making it crucial to stay informed and proactive. 2025 USPS Service Standard Changes: An Overview The USPS is undergoing a major operational restructuring that will directly impact mail movement across the country. These changes aim to cut costs but will also extend delivery times, affecting direct mail campaigns at every stage. “There may be a change in service standards that cut costs,” notes Lee Garvey, founder and CEO of Click2Mail. “They’re cutting costs by making the mail take longer from place to place.” These changes include: Impact on Direct Mail Campaign Planning […]

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For years, the direct mail industry operated under a costly myth: meaningful A/B testing required massive campaign volumes. Small businesses were effectively priced out of the testing game. That era is over. Advances in direct mail technology have made sophisticated A/B comparisons accessible to organizations with modest budgets. Here’s why A/B testing matters, and what you can do to implement it in your business without breaking your budget. The Advantage of Small-Batch A/B Testing Traditional direct mail testing required large-scale mailings, creating a financial barrier for many businesses. Fortunately, small-batch testing is now practical and powerful. Here’s why that’s a big deal for businesses: Key Variables to Test in Small-Scale Mail Campaigns Even with limited mail volumes, carefully selecting test variables can yield powerful insights. Focus on elements that significantly impact response […]

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