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December 04, 2016

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Inside Click2Mail

You Spoke. We Listened.

You spoke - we listened and we’re making a change to improve our non-color postcards. Starting Monday, November 21st, we will change the paper stock for all black and white postcards to uncoated stock. We believe this change will reduce the risk of postal damage and improve the appearance…READ MORE

Inside Click2Mail

Remind Santa: Magical Letters from Santa

There is hardly a better way to keep the spirit of Santa alive than with a beautifully illustrated card signed by St. Nick himself (and postmarked at the North Pole – really!) mailed to the young people (and young-at-heart) in your life.       6 Reasons You ShouldREAD MORE

Inside Click2Mail

Why Email Marketing May Not Be Enough

While there's no doubt that email marketing has its advantages - immediacy, reach, and affordability, but it also has significant drawbacks compared to direct mail. Check out the list below, and analyze whether your target audience is better contacted through the addition of direct mail than just the internet.  …READ MORE

Inside Click2Mail

Click2Mail Webinar Schedule 2016

Click2Mail Webinar Schedule 2016 These short presentations are live broadcast and scheduled at the end of the month.  They are available on the Click2Mail YouTube Channel to review at your convenience, too. Or schedule a one-on-one presentation for your company by contacting Customer Service Support at [email protected]    Introduction…READ MORE

Inside Click2Mail

Focus on Postcards: Part Two

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In the second of our four-part series, we'll talk about designing your postcard for maximum impact.   Don't overcrowd. Too much information crammed into a too small space confuses the reader and is perhaps the most common cause of less-than-expected postcard results. Make sure your design works with the format,…READ MORE

Inside Click2Mail

Why Mail this Month? Why Mail in October?

Want to keep customers loyal through the holiday season? The time to start reactivating that relationship is right now. Although customer loyalty marketing should be a year-round activity, it's especially important before your expected peak season, such as the 4th quarter holidays. Here are a few ideas for October promotions…READ MORE

Inside Click2Mail

Customer Interview: Mailing Invoices Made Easy

  The IntervieweeGary Holman, Sr. Manager of OperationsMcMurdo GroupClick2Mail customer since January 2015     The ChallengeMcMurdo Group uses a proprietary software for customer management and invoicing that utilizes SATCOM invoicing. However, a significant number of customers, including some with international addresses, preferred to receive their…READ MORE

Inside Click2Mail

Focus on Postcards: Part One

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In this four-part series, we'll look at various aspects of marketers' and consumers' favorite format, and how to do it without overdoing it. For Part 1, let's review the top reasons why postcards are great for just about every type of communication between a business and…READ MORE

Inside Click2Mail

Why Mail this Month? Why Mail in September?

Children are more accessible to marketers than ever, thanks to their increased participation in technology, entertainment and popular culture in general ... not to mention their growing influence on their parents' purchase decisions. Although kids today are more media savvy than previous generations, there are still concerns about their inexperience…READ MORE

Inside Click2Mail

Comparing Email to Direct Mail: Who Wins?

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The fact is, familiarity has bred contempt among consumers. With such massive quantities of emails coming in every day, they now perceive it as having the lowest value of any communication channel.     Let's look at the comparison made by one large consumer survey*:   • Email gets 0.12%…READ MORE

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