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It can be confusing when you hear about changes to mail delivery and postage rates. To help you understand what’s happening, here’s a summary of recent developments with the U.S. Postal Service (USPS). The USPS is currently implementing a 10-year plan aimed at improving its financial stability. A key part of this plan is a new focus on efficiency, which involves adjusting how mail is sorted and transported. As part of this shift, the USPS is moving away from its traditional model, which separated different types of mail, toward a new “integrated network” that handles both mail and packages together. This change is intended to make the delivery system more streamlined and cost-effective. However, one of the consequences of these changes is a slowdown in some mail deliveries. By adjusting service standards […]

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Your competitor just landed another major client with a stunning tri-fold brochure that arrived at exactly the right moment. While you’re stuck staring at blank design software, they’re closing deals with professional direct mail that looks expensive but costs pennies. Here’s what they know that you don’t: creating magazine-quality direct mail brochures doesn’t require design skills or huge budgets. It requires the right templates. These 10 proven tri-fold templates include exact panel layouts, word-for-word copy frameworks, and print specifications. Pick your business type, customize with your details, and have professional brochures in prospects’ mailboxes within 48 hours. Template 1: “Service Authority” (Professional Services) Format: 11″ x 8.5″ tri-fold, conservative design Panel Layout: Copy Framework: “Expert [service] you can trust. [X] years serving [area]. Licensed, insured, guaranteed. Call [phone] for free consultation.” Template […]

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Your brochure has just 2.3 seconds to grab attention before it’s tossed. In that instant, it’s competing not only with other mail but also with digital fatigue and information overload. The good news? A well-designed brochure cuts through the noise. Unlike buried emails or fleeting social ads, it holds physical space in your prospect’s hands—turning “junk mail” into a powerful call to action. Brochure Design Tip #1: Use Color, Images, and Layout to Stop Recipients in Their Tracks Your brochure’s design is your one shot to stand out in a crowded mailbox. Recipients make split-second decisions, so every element must work together to create instant impact. Go beyond looking professional—use bold images and headlines that grab attention the moment it’s seen. Here’s how to maximize your visual impact: Brochure Design Tip #2: […]

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