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Even in today’s digital world, the humble mailbox is a battleground for marketers vying for attention. Amidst the clutter of bills and promotional flyers, a small square pattern is changing how businesses connect with their audience. QR codes bridge the gap between the physical and digital worlds, and utilizing response tracking can take your direct mail campaign to the next level. In this article, we’ll explore how these pixelated squares are transforming campaign measurement, from their evolution and benefits to innovative implementation strategies. The Evolution of QR Codes in Direct Mail When QR codes first appeared on the marketing scene around 2010, they were met with mixed reactions. Carly Brown, customer support manager at Click2Mail, reflects on the early days: “In 2010, we had to tell everyone about them, and it was […]

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A properly formatted postcard can make the difference between a hugely successful campaign and a complete flop. It's the difference between your message landing in eager hands or getting lost in the daily shuffle of 425 million pieces of mail processed by the U.S. Postal Service.

The post How to Format a Postcard: Essential Guidelines appeared first on Click2Mail Blog.

A well-crafted postcard can be the key to getting the attention of busy prospects and customers. But isn’t it expensive to launch the kind of postcard direct mail campaign it would take to get results? This guide to postcard pricing might surprise you. In this article, we’ll demystify the world of postcard pricing, giving you the knowledge you need to make informed decisions about your direct mail campaigns. You’ll discover the key factors that influence costs, learn how to balance your budget with impact, and estimate how much your campaign might cost. Factors Influencing Postcard Campaign Costs When it comes to determining the cost of your postcard campaign, several key factors come into play: By carefully considering each of these factors, you can craft a postcard campaign that meets your marketing goals […]

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