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If you’re reading this, you probably are intrigued at the possibilities of direct mail marketing and how it can cut through the digital noise. But you’re also watching every dollar – as a small business, you’ve got to do that. The question you almost certainly have is, what is the cheapest direct mail marketing, and is it worth it? It’s important to be careful with the word “cheap.” You don’t want to come off that way to your potential customers. But there is a way to be savvy with your direct mail dollars while putting something in your prospect’s hands that looks like a million bucks. This article will guide you through cost-effective direct mail strategies. You’ll discover how to leverage the power of physical mail without breaking the bank, learn the […]

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You’re writing a letter to a loved one, and you’re trying to choose between two options: sending an email, which would be quicker and easier, or handwriting it on a piece of elegant stationery and mailing it. Both messages would have the exact same words – but which do you think would have the bigger impact? When it comes to business-to-business marketing, the concept is the same. After all, you’re still talking to humans – humans that are shouted at every day by countless ads on their computer screens. How much more effective would it be to get a physical piece of thoughtfully designed mail in their hands that speaks directly to their needs? That’s the power of the best direct mailers. In this article, we’ll uncover the secrets behind the most […]

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There’s nothing like a well-designed postcard when it comes to today’s crowded digital marketing world. Picture this: your carefully crafted message landing directly in the hands of your target audience, bypassing cluttered inboxes and fleeting social media feeds. Direct mail postcards offer a tangible, personal touch that cuts through the clutter and demands attention in ways that pixels on a screen simply can’t match. This article will guide you through the art and science of creating effective direct mail postcards. You’ll discover essential design elements that capture attention, learn how to leverage cutting-edge technologies like QR codes, and explore the game-changing power of personalization in postcard marketing. The Power of Direct Mail Postcards Direct mail postcards pack a powerful marketing punch, offering unique advantages in today’s multi-channel landscape. Here’s why they remain […]

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