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Let’s say you’re about to launch a direct mail campaign seeking new customers in a geographical area. You have two options: Option 1: Send your mailers to every single address in your chosen neighborhoods (that’s EDDM – Every Door Direct Mail from the U.S. Postal Service). Option 2: Mail only to specific people who match your ideal customer profile (that’s targeted mailing). On the one hand, EDDM hits a huge number of people for a great postage rate – as little as $0.219 per piece. That’s pretty good when you compare it to the price of a Forever stamp – $0.73 as of late 2024 – or even bulk mail rates, which only get down to $0.357. But if you don’t choose correctly, those savings will quickly turn to losses. In this […]

The post Every Door Direct Mail (EDDM) vs. Targeted Mailing Lists: Making the Right Choice appeared first on Click2Mail Blog.

Let’s pretend you’re a very wealthy individual who is in the market for a multi-million dollar home in a coveted neighborhood. One day, a couple of postcards arrive in the mail – one is a flashy, glossy, gorgeous piece of direct mail showcasing the grandeur of a beautiful property where you want to live. The other is a flimsy, cheap-looking postcard that displays a home of equal value to the other postcard, and it’s also in that neighborhood. Which real estate agent is getting your business? It probably wasn’t the one with the cheap postcard – and it has nothing to do with the quality of the home itself or the neighborhood, which were the same in both cases. Instead, it’s all about what that postcard said about the agent sending it. […]

The post Direct Mail for Luxury Products: Why Quality Matters appeared first on Click2Mail Blog.

Think you know what makes your customers tick? Don’t bet your marketing budget on it. That 50% off coupon you’re sure will bring customers running? It might get beaten by a free plastic vase. That clean, professional design you spent hours perfecting? A “messy” layout could outperform it. And that carefully crafted headline? Your customers might respond better to something completely different. In direct mail marketing, what seems obvious isn’t always what works. And that’s where A/B testing in direct mail comes in. This guide will show you how to bridge that gap with smart A/B testing. Whether you’re new to testing or looking to sharpen your approach, you’ll learn how to make data-backed decisions that boost your response rates and ROI. Direct Mail A/B Testing Basics: Where to Start Ever wonder […]

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